The usual situation
B2B sales cycles are long and buyers research on Google before getting in touch. The current website is a brochure with no content that answers buyers' questions.
Challenges
- The website doesn't appear when buyers search for the service.
- Google Ads spend goes on vague keywords.
- Real leads and junk leads look the same.
Solution
Step 1 · SEO
Articles and service pages that answer the questions buyers ask before purchasing.
Step 2 · Online ads
Google Ads only on buying-intent keywords, excluding job and research searches.
Step 3 · Online ads
Tracking set up, with qualified leads tagged together with your sales team.
How we measure results
Monthly reports count leads confirmed by sales, not just form submissions.
Selling to businesses?
Get a free keyword audit.