The usual situation
A new brand needs to appear on its website, Google and social media at the same time, but has no marketing team and doesn't want to manage several vendors.
Challenges
- No website, content or customer data yet.
- A limited budget, and no idea which channel works best.
- Messaging isn't consistent across channels.
Solution
Step 1 · Web design
Month 1: website and landing page go live with tracking; SEO starts from day one.
Step 2 · Social media management
In parallel: channels set up, content calendar and the first batch of videos.
Step 3 · Online ads
Months 2–3: test ads, then move budget to the channel with the cheapest leads.
How we measure results
Weekly reports for the first three months: leads, cost per lead by channel and brand searches. At the end of month three we decide which channels to keep.
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