The usual situation
Customers search “spa near me” on Google Maps, then message to book through Facebook, Zalo or WhatsApp. When the Google profile lacks photos, shows the wrong hours, or replies are slow, they go to the next salon.
Challenges
- Each branch has its own Google profile with inconsistent details.
- Bookings are scattered across Facebook, chat apps and phone calls, so some get missed.
- Ads run across the whole city and spend money on people who live too far away.
Solution
Step 1 · SEO
Clean up every branch's Google profile, give each branch its own page on the website, and ask for a review after every visit.
Step 2 · Social media management
Make one chat channel (Zalo OA or WhatsApp) the main booking line, with automatic confirmations and reminders.
Step 3 · Online ads
Target ads to a radius around each branch and send people to that chat channel to book.
How we measure results
Each month you get a report per branch: calls, direction requests, bookings and cost per booking. If a metric doesn't improve, we adjust the plan the following month.
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